Makeru is a Nigerian healthcare brand that deals in designing comfortable workwear and quality medical devices. Their focus is on Healthcare Workwear and Smart Devices.
What we did:
Social media marketing: For Makeru International, we created all social media account from scratch, increasing the number of followers from zero. We also engaged followers in interactive social media conversations by having active social media accounts on Instagram, Twitter, and Facebook. We managed every aspect including crisis management, and by also weaving social elements into every aspect of marketing efforts to create peer-to-peer sharing opportunities.
Content marketing: By creating effective content marketing, we created relevant content that served to educate and inspire consumers who are seeking information in healthcare. That way, we secured Makeru International as a thought leader and a trustworthy source of information.
Mobile marketing: Due to the important nature of mobile, we created adverts for Makeru International that served perfectly for mobile devices and were mobile-friendly. Creating SMS, MMS, and in-app marketing to reach customers on their devices, and also coordinating marketing efforts across all their digital marketing channels.