Bodyrox Fitness Studio is a Nigerian Cardio, Fight, and Dance Fitness Studio, that focuses on improving health and wellbeing using Strength and workout. Their focus is on overall health. Physical and Mental Health.
The goal for Bodyrox was to create a social media page that is fun for fitness enthusiasts infusing information, education, and entertainment
What we did:
Social media marketing: For Bodyrox, we created a social media strategy for all social media accounts, developing content that relates to the goal of the brand which in turn increases the number of followers. We also engaged followers in interactive social media fitness conversations by having an active social media presence on Instagram, Twitter, and Facebook. We managed every aspect Including crisis management, client enquiry, scheduling, and reportage, and by also weaving social elements into every aspect of marketing efforts to create a great social media experience.
Content marketing: By creating effective content marketing, we created relevant content that served to educate and inspire consumers and fitness enthusiasts who are seeking information in Fitness. That way, we secured Bodyrox as a thought leader and a trustworthy source of information regarding Health, Wellness, and Fitness.
Mobile marketing: Due to the important nature of mobile, we created adverts according to budget for Bodyrox Fitness that served perfectly for mobile devices and were mobile-friendly. Creating SMS, MMS, and advise on in-app marketing to reach customers on their devices, and also coordinating inbound and outbound marketing.
Personal Coverage: Because of the nature of fitness and a whole lot of myths surrounding it, we came up close and personal with members, showcasing personal stories, growth stories, weight loss testimonials, and humanizing the brand.
Live Events: We also handled coverage of live events on Instagram stories and Instagram Live, this included testimonials, ensuring showing live excitement, emotions, moments, etc